ASEER TOURIST JOURNEY

CLIENT

Aseer Development Authority

BACKGROUND

The brief called for a visually dynamic map presentation illustrating four tourist corridors. The challenge was to create a storytelling tool that merged information, movement, and emotion to engage a royal audience.

WHAT I DID

I developed an interactive PowerPoint experience using PowerPoint, Illustrator, and Photoshop, embedding clickable routes, walk-through animations, and layered maps. Each section transitioned seamlessly, guiding the audience through experiences, accessibility, and development potential. The color scheme and geometry drew from Aseer’s identity, emphasizing authenticity and flow.

RESULT

The presentation received exceptional feedback for its innovation and clarity, praised for its ability to transform data into a captivating journey. It became a reference template for regional planning projects, reinforcing my reputation for turning static presentations into story-driven experiences.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.