NATIONAL FARMERS’ UNION

CLIENT

National Farmers’ Union (UK)

BACKGROUND

The NFU team required an animated presentation to explain the Finance Modernization Program within strict brand guidelines and limited timeframe.

WHAT I DID

I directed the animation using PowerPoint, Illustrator, and Photoshop, incorporating Morph transitions to create parallax motion. Added subtle background music and branded visuals for depth. Balanced storytelling with precision, ensuring compliance with NFU design rules.

RESULT

The presentation was commended for its cinematic quality and smooth animation, enhancing understanding of a complex topic. It demonstrated my ability to blend creativity, discipline, and collaboration in global brand environments.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.