DOING BUSINESS GUIDE

CLIENT

KPMG in Middle East (Clients & Markets)

BACKGROUND

The project aimed to highlight the Kingdom’s transformation into a global investment hub. The challenge was to merge economic insight, heritage, and cinematic appeal into an engaging narrative that informed without overwhelming.

WHAT I DID

I directed a footage-based film combining live action, stock imagery, and custom animation. Using After Effects, Premiere Pro, and Photoshop, I composited green-screen sequences, animated the Doing Business Guide, and synchronized movement with narration. The pacing balanced factual storytelling with visual rhythm, ensuring accessibility for international audiences.

RESULT

The video elevated KPMG’s brand as an authority on Saudi investment insight, increasing downloads of the Doing Business Guide and engagement across digital platforms. Viewers praised its cinematic quality and clarity, and internal teams adopted its format for future regional campaigns.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.