HAMAAT

CLIENT

KPMG in Middle East (Graduate Program)

BACKGROUND

The Hamaat Program is a two-year initiative designed to equip Saudi graduates with professional and personal growth in Audit, Tax, and Advisory. The creative challenge was to make a corporate training program visually resonate with young graduates—balancing professionalism with vibrancy, and aligning KPMG’s identity with youth ambition and national development.

WHAT I DID

I developed the event’s visual identity and launch video, drawing inspiration from regional motifs and natural forms. Using vibrant colors, abstract Middle Eastern shapes (circles for the sun, waveforms for the sea, and falcon silhouettes), I built a design system that captured both culture and energy. I storyboarded and animated these elements in After Effects, turning abstract forms into fluid motion—symbolizing growth, learning, and transformation.

RESULT

The final output infused freshness into KPMG’s brand language, striking a chord with young professionals and internal leaders alike. The video became the program’s visual centerpiece, inspiring positive feedback for its creative storytelling and cultural authenticity. It effectively bridged corporate identity with youthful optimism—turning a learning initiative into a movement of empowerment.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.