INSURANCE AUTHORITY
CLIENT
Insurance Authority (KSA)
BACKGROUND
The goal was to replace static PDFs with an immersive microsite that showcased KPMG’s value at a glance. I had to create a one-page, interactive experience combining clarity, storytelling, and leadership visibility for high-level decision-makers.
WHAT I DID
I conceived and directed the full site experience on the Dialogue Platform, integrating video messages from partners, interactive pop-ups, and smooth micro-animations. Using Premiere Pro and Photoshop, I built visual narratives that guided executives through credentials, methodology, and impact. The design balanced gravitas with usability—every interaction felt deliberate, precise, and human.
RESULT
The microsite became the proposal’s differentiator, directly contributing to KPMG’s $3.66 M (13.8 M SAR) win. It set a new benchmark for digital proposals, positioning the firm as an innovator in client engagement and validating my belief that design-led interactivity drives business growth.
