ASEER TOURISM DESTINATIONS
CLIENT
Aseer Development Authority (ASDA)
BACKGROUND
This project extended the success of the Aseer Tourist Journey map — reimagined as a high-profile microsite presented to HRH Prince of Aseer Region. The goal was to convert a static presentation into an interactive, mobile-responsive experience that communicated Aseer’s vision for tourism growth with elegance and clarity.
WHAT I DID
I designed and developed the microsite using the Dialogue Platform, beginning with wireframes that mapped content flow and key navigation elements. I incorporated immersive visuals, cinematic transitions, and dynamic layouts blending KPMG’s innovation with Aseer’s cultural beauty. Each section was optimized for responsiveness, ensuring seamless viewing on both desktop and mobile. The experience guided viewers through landscapes, initiatives, and development goals with a narrative-driven flow.
RESULT
The microsite became the visual centerpiece of ASDA’s royal presentation, praised for its balance of storytelling and technology. It enhanced client confidence, strengthened KPMG’s reputation for creative digital storytelling, and embodied the synergy of heritage and modern design.
