SAUDI ARAMCO
CLIENT
SAUDI ARAMCO
BACKGROUND
The original site underperformed in UX and visual hierarchy. My challenge was to redesign it rapidly without disrupting content architecture, elevating accessibility, clarity, and storytelling for Aramco’s executives.
WHAT I DID
I took ownership of the redesign, leading a three-week sprint using the Dialogue Platform, Photoshop, and Premiere Pro. I restructured navigation, refined typography, and introduced responsive layouts for multi-device access. Subtle motion cues and balanced color palettes reflected both KPMG and Aramco brand codes, marrying corporate discipline with contemporary design flair.
RESULT
The new microsite improved accessibility by 15% and client satisfaction scores significantly. Leadership praised its modern interface and speed of delivery. The project reinforced KPMG’s credibility with Aramco and exemplified my capacity to lead digital transformation under tight timelines.
