ARTIFICIAL INTELLIGENCE
BACKGROUND
This personal motion experiment explores how AI and design converge to expand creative boundaries. The goal was to craft an atmospheric, cinematic sequence using AI-generated imagery as the foundation for storytelling—bridging static art with dynamic motion.
WHAT I DID
Using Adobe Photoshop’s AI generative tools, I created a stormy ocean scene where two pirate ships clash amid lightning and waves. I then animated the composition in After Effects, adding layered movement—billowing smoke, ocean swells, flashes of cannon fire—to bring the scene alive. This project explored the seamless integration of AI-assisted imagery with manual animation and compositing techniques.
RESULT
The result was a hybrid digital artwork that blurred the line between generative and human creativity. Shared on LinkedIn, the project received enthusiastic feedback for its cinematic quality and inventive AI usage, reinforcing my belief that technology amplifies imagination when guided by design intent.
SATORP
CLIENT
SATORP (Saudi Aramco Total Refining and Petrochemical Company)
BACKGROUND
The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.
WHAT I DID
I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.
RESULT
The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.
