KPMG BRAND IDENTITY

CLIENT

KPMG Middle East

BACKGROUND

The assignment was to capture KPMG’s evolution—its legacy, modernity, and humanity—in a single motion piece. The brief called for a film that felt emotional yet structured, corporate yet cinematic, blending brand design with storytelling nuance.

WHAT I DID

I developed the script and creative direction, focusing on real people as the emotional thread. Using After Effects, Premiere Pro, and Illustrator, I crafted transitions echoing the new logo geometry, layered with typography and light to evoke renewal. I directed voice-over recording via Eleven Labs and guided post-production grading to achieve a polished, global aesthetic.

RESULT

The final video launched region-wide, praised for transforming brand guidelines into narrative experience. It strengthened internal pride, unified visual standards, and positioned KPMG as a forward-looking, human-centered brand. The film remains a benchmark for how design and story can bring corporate identity to life.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.