MIM ANIMATED VIDEO

CLIENT

Ministry of Industry and Mineral Resources (KSA)

BACKGROUND

The HTHR Incentives program needed a film that could humanize policy—turning data and processes into a story of ambition. My challenge was to portray government support as cinematic inspiration, connecting policy with people and progress.

WHAT I DID

I directed the full production cycle—concept, script, storyboard, design, and animation. Working with consultants and motion artists, I shaped Abdullah’s journey from idea to success. Using After Effects, Illustrator, and Photoshop, I orchestrated frame-by-frame storytelling, blending metaphor, rhythm, and brand tone into a cohesive narrative that felt both national and personal.

RESULT

The short film resonated deeply with the audience and leadership, praised for clarity and emotion. It elevated the Ministry’s outreach and positioned KPMG as a creative partner for government storytelling. The project proved my ability to fuse cinematic direction with strategic communication—aligning storytelling, design, and purpose in one seamless experience.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.