PSRF APPLICATION

CLIENT

KPMG in Middle East (Audit)

BACKGROUND

The challenge was to visualize a complex multi-step process—simplifying a technical workflow into an intuitive, story-driven explainer that encouraged adoption among audit teams.

WHAT I DID

I created a full animation using PowerPoint and Illustrator, combining vector illustrations, transitions, and page-flow animations to simulate user interaction. The narrative compared manual vs. automated systems, integrating playful cues and motion paths to show efficiency gains. I also wrote taglines and ad-style copy to reinforce messaging clarity.

RESULT

The video transformed a routine process demo into a lively internal campaign. Stakeholders praised its accessibility and creative storytelling, leading to wider platform adoption and recognition for innovation in internal communication.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.