ENTERPRISE ARCHITECTURE

CLIENT

KPMG in Middle East (Technology Function)

BACKGROUND

The EA function needed a short video series explaining its engagement model—when and how internal teams should collaborate with EA specialists.

WHAT I DID

I designed and directed three motion graphics clips using After Effects, Illustrator, and Premiere Pro, visualizing the roles of “Monitor,” “Referee,” and “Shaper.” Focused on modular animation design for reuse across training and presentations.

RESULT

The videos simplified complex technical frameworks, improving internal awareness and standardization. Leadership highlighted the clarity and scalability of the modular design approach.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.