SAUDI ARAMCO
SCAN
Aramco is a strategic, high-value client with frequent proposal submissions and complex service offerings.
Existing challenges included:
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Inconsistent proposal storytelling across teams;
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Underperforming microsite; experience despite high investment
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Fragmented communication and lack of standardization.
Identified the need for a unified experience strategy across both digital platforms and proposal materials.
FOCUS
Reframed the approach from individual deliverables to an account-level experience system.
Defined key priorities:
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Consistency in storytelling;
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Clarity in communication;
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Scalability across service lines.
Aligned stakeholders across teams around a standardized and experience-led approach.
Established a shared vision for how Aramco engagements should look, feel, and communicate.
ACT
1. Standardizing Proposal Experience
Designed 8 modular proposal templates aligned to key service lines.
Introduced structured storytelling formats:
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Executive summaries;
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Approach frameworks;
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Visual infographics.
2. Transforming Digital Experience (Microsite)
Took ownership of an underperforming microsite and redesigned it within 3 weeks
Reimagined:
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Navigation flow;
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Content hierarchy;
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Visual clarity.
Aligned stakeholders through a more intuitive and engaging digital platform.
Enabled smoother interactions during client discussions.
IMPACT
Improved user accessibility and engagement on the microsite by 15%.
Enabled 3–4 proposal submissions per week using standardized templates.
Elevated Aramco client experience through consistent, high-quality storytelling.
Strengthened KPMG’s positioning as a structured and experience-led partner.
TEMPLATE DESIGN
INTERNAL LAYOUTS
