MIM ANIMATED VIDEO
SCAN
Complex financial and technical program difficult to explain.
Tight timeline (4 days).
Need to resonate with a broad audience.
FOCUS
Translated the program into a human-centered story (entrepreneur journey).
Prioritized:
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Relatability
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Clarity
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Engagement
ACT
Developed storyboard and full animation.
Structured narrative around:
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Challenges;
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Support systems;
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Outcomes.
Enabled discussions by making the concept easy to explain in meetings.
Simplified decision-making through clear storytelling and visual flow.
Supported ideation by illustrating real-world application of the program.
SATORP
CLIENT
SATORP (Saudi Aramco Total Refining and Petrochemical Company)
BACKGROUND
The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.
WHAT I DID
I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.
RESULT
The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.
STORYBOARD
