TRY WITH AI

SCAN

The organization wanted to accelerate AI adoption across teams while addressing uncertainty and resistance to change. The objective was to create a scalable campaign that would help employees understand AI's role as an enabler rather than a replacement.

Successful adoption required more than communication. It required an experience that connected emotionally with people, simplified complex concepts, and demonstrated the practical value of AI.

FOCUS

I reframed the initiative around a human-centered narrative:

"AI is here to help us, not replace us."

To bring the concept to life, I:

Designed the creative strategy and narrative
Created AI-generated visual identities and characters
Developed detailed prompts for image and video generation
Built a complete storyboard and cinematic journey
Ensured character consistency across multiple AI-generated scenes
Combined AI tools with traditional storytelling and motion design principles

The focus was not on technology itself, but on creating confidence, curiosity, and engagement.

ACT

Delivered a fully integrated AI awareness experience including:

Campaign identity
Storyboard
AI-generated imagery
Motion graphics video
Presentation assets
Digital communication materials

Impact

Simplified a complex and often misunderstood topic
Enabled broader conversations around AI adoption
Demonstrated how AI can accelerate creative ideation and prototyping
Showcased a scalable framework for future digital transformation initiatives
Created an engaging experience that aligned technology, storytelling, and human behavior

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.