INSURANCE AUTHORITY
SCAN
High-stakes proposal with fragmented content and multiple stakeholder expectations.
Need to quickly communicate value to senior decision-makers.
Traditional proposal formats limiting engagement and clarity.
Identified need for a more intuitive, experience-led approach to communicate strategy.
FOCUS
Reframed the proposal as a guided digital experience instead of static content.
Prioritized:
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Clarity of narrative
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Ease of navigation
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Emotional connection through leadership messaging
Aligned stakeholders around a single, cohesive storytelling approach.
ACT
Designed a one-page interactive microsite for seamless exploration.
Integrated:
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Leadership video messages (human connection)
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Interactive pop-ups (progressive information disclosure)
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Structured storytelling flow
Enabled discussions by allowing stakeholders to navigate content intuitively during conversations.
Simplified decision-making through clear, layered storytelling and visual hierarchy.
Supported ideation by demonstrating a new way of presenting proposals digitally.
