ASEER TOURIST JOURNEY

SCAN

Complex tourism data needed to be presented to senior leadership (HRH level).

Static formats unable to communicate journey effectively.

Need for both clarity and emotional engagement.

FOCUS

Reframed the presentation as a story-driven journey experience.

Prioritized:

Clarity of movement across locations
Accessibility of information
Immersive storytelling

Aligned stakeholders around a shared narrative of the tourist experience.

ACT

Designed an interactive journey map with animation and navigation.

Integrated:

Transportation routes
Location-based storytelling
Interactive elements

Enabled discussions by guiding stakeholders through a structured visual narrative.

Supported ideation by showcasing multiple travel scenarios and possibilities.

Simplified decision-making through clear visualization of complex journeys.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.