ONCE UPON A STARFISH

SCAN

Five years ago, I wrote the original script for Once Upon a Starfish—a story centered around empathy, impact, and human connection.

At the time, the vision was to create a Pixar-style animated short film, but the production complexity and technical limitations made it difficult to execute independently.

With the rapid advancement of AI-driven creative tools, I revisited the concept to explore how emerging technologies could accelerate storytelling, visual development, and digital experience creation.

FOCUS

The core objective was not just to generate visuals, but to create a consistent emotional journey that audiences could connect with.

One of the biggest challenges was maintaining character consistency across multiple AI-generated scenes and cinematic shots. Since AI-generated outputs can vary significantly between prompts, achieving continuity required a highly iterative experimentation process.

To solve this, I developed and refined detailed scene-based prompts that controlled:

Character appearance
Emotional tone
Lighting
Cinematic composition
Environmental continuity

ACT

Using a combination of AI image generation, motion graphics, screenplay development, and visual storytelling techniques, I transformed the original script into a fully storyboarded cinematic experience.

The process included:

Screenplay adaptation
AI-generated storyboarding
Cinematic scene development
Prompt engineering for character consistency
Motion-driven visual storytelling

I experimented with multiple prompts for each scene to refine visual continuity and emotional performance of the characters. The prompts themselves became part of the creative system used to guide storytelling outcomes.

SATORP

CLIENT

SATORP (Saudi Aramco Total Refining and Petrochemical Company)

BACKGROUND

The proposal aimed to visualize digital integration across refinery operations. My challenge was to transform dense architectural data into a story of intelligence and connectivity, making abstract systems tangible and memorable to executive audiences.

WHAT I DID

I centered the concept around a microprocessor motif symbolizing interconnected intelligence. Using PowerPoint, Illustrator, and Photoshop, I reimagined the document’s structure from cover to conclusion—creating flowing layouts, infographics, and visual rhythms that mirrored data movement. Collaborated closely with pursuit teams, translating shifting requirements into cohesive visuals that expressed both rigor and innovation.

RESULT

The final 90-page proposal received spontaneous praise during a live review, earning a “double thumbs-up” from a senior partner. It elevated the design benchmark for KPMG’s energy proposals and demonstrated my ability to direct design narratives that simplify complexity through metaphor and motion-inspired composition.